Digital Marketing Assistant
Gekopieër
About Us
We are a small but growing B2B company providing Laser Alignment and Condition Monitoring Products as well as monthly services to industrial markets. We’re looking for a proactive Digital Marketing Assistant to manage and grow our digital presence in-house.
This is a hands-on role where you’ll plan, create and execute campaigns, design visuals, and report on results.
Position Summary:
Manage LinkedIn, Mailchimp and Meta accounts, design campaign graphics, create and post content, manage paid ads, maintain a content calendar, update the website, track and report metrics, and suggest improvements to grow leads and engagement.
Key Responsibilities:
- Manage and enhance digital platforms - LinkedIn, Meta (Facebook/Instagram) and Mailchimp (plus other relevant channels).
- Content & Campaign Creation – coordinate writing, editing and scheduling posts, design graphics/infographics, and coordinate email newsletters.
- Paid Ads & Lead Generation - design and manage LinkedIn Ads and Meta Ads within budgets. Coordinate Google Ads campaigns.
- Website Support - update pages, post blogs/news, apply basic SEO best practices.
- Analytics & Reporting - track, analyse and report on KPIs such as engagement, clicks, leads and ROI.
- Market Research - monitor competitor activity.
- Coordination - work closely with the sales and technical teams to align marketing with business goals.
- Database Management - maintain and segment email/contact lists for campaigns.
Skills & Qualifications Required:
- 1-3 years of experience in digital marketing or a similar role (B2B experience an advantage).
- Strong working knowledge of LinkedIn, Meta Business Suite, Mailchimp and basic website CMS - WordPress.
- Graphic design skills (Canva or Adobe Creative Suite).
- Basic knowledge of SEO and Google Analytics (GA4).
- Comfortable with reporting on metrics and drawing insights.
- Organised, proactive and able to work independently.